Event
What happens when the world of the ski slopes meets a summer night on the Costa dei Trabocchi?
On August 5, 2026, Filippo Marchesani brought a new chapter of its story to Masino, in Rocca San Giovanni, through Beyond the House, the format created to take the brand’s vision beyond the physical spaces of the store and transform fashion into an experience to be lived. For this first interpretation, two seemingly distant worlds came together: the mountains and the sea.
This is how Après Ski by the Sea came to life: an evening built around the world of Perfect Moment, the international skiwear and lifestyle brand now joining the Filippo Marchesani selection. A summer night with the spirit of après-ski. The concept began with a deliberate contrast: recreating the atmosphere of an après-ski in the heart of the Italian summer. The setting followed the same vision. A snowmobile, ski club-inspired elements and scenic effects helped create a world suspended somewhere between a mountain resort and a night by the sea. As evening fell, the atmosphere evolved even further, with a DJ set by the Curly Brothers setting the rhythm of the night.
Fashion, music, hospitality, territory and contemporary culture become part of the same story.
The guests of Beyond the House. The evening also welcomed some of the leading personalities from the local social media scene, including Giorgio Giangiulio, Mariangela Gaeta and Ilaria Scalera, who took part in sharing the Beyond the House experience. Among the images captured during the night, Giorgio Giangiulio and Mariangela Gaeta were photographed on the snowmobile, one of the most iconic elements of the event setting.
With Beyond the House, Filippo Marchesani takes its universe beyond the traditional concept of the boutique
Après Ski by the Sea perfectly embodies this vision: using fashion as a starting point to create connections, imagery and experiences capable of telling a brand’s story from a different perspective.
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